Automotive Ads
Agency: Atletico / Grey London Role: Copywriter
I developed the initial phase of my career, primarily working for SEAT, a historic Spanish brand within the Volkswagen Group. I began by conceiving print ads, designed just in case SEAT won in rallies, (although not many saw the light of day). Before long, I found myself creating advertisements for a global audience, with budgets that would likely give many Spanish marketing directors a shock today. Over 10 years, this experience turned me into an expert in automotive advertising. Let's talk about alloy wheels.