Lateral approaches, always down to brief
I have always enjoyed working on pitches—it's like indulging in tapas in the world of advertising. It allows me to savor various brands and sectors, keeping me in tune with the latest trends. I consider myself a strong 'pitcher' because one of my key strengths lies in the ability to discover unique angles and lateral approaches to the brief, surprising and engaging the client in the process. Indeed, my career truly began when, in 2004, at a very young age, I won the pitch for the international launch of the SEAT ALTEA, competing against agencies and creatives much more experienced than me. In 2022-23, I had the good fortune to collaborate with the Wunderman Thompson team, now VML The Cocktail, where I played a significant role in helping them secure important pitches like ALDI.
Let me introduce you to Al and Di. I think they’re going to be around for many years to come.