Aleix Bou  | CD / CW


Freelance Creative Director and Copywriter from Barcelona
  1. About Fame
  2. About Brand Purpose
  3. About Disruption
  4. About Cars
  5. About Brand Reputation
  6. About Having Fun
  7. About Budget
  8. About Humor
  9. About Pitching
  10. About an offer I couldn’t refuse
  11. About Me


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Having fun with a brief

Agency: Contrapunto BBDO Role: Creative Director / Copywriter
Cacaolat, a beloved Spanish brand with nearly a century of history, aimed to connect with content on social media, ensuring that the Gen Z audience continued to see both the brand and its product as a desirable beverage. For once, they granted us the freedom to create enjoyable content without constraints. And, BOOM! that's exactly what we did. Here are a couple of examples.






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