The underdog that made its way to an EFFIE
Agency: Contrapunto BBDO Role: Creative Director / Copywriter
Specific Language Impairment, or SLI, hinders a child's language understanding and learning, affecting 2 in 25 children. Despite its importance, even professionals were unaware. In response, we took unconventional actions. In the first year that we worked for the small NGO ATELCA, we disrupted the Game of Thrones Season 6 premiere to challenge fans and raise awareness. In the second year, we targeted future diagnosticians, corrupting university keyboards to limit expression. These innovative strategies empowered a parent association to influence Parliament, leading to crucial changes in diagnosing and treating the disorder. Our efforts garnered numerous awards, including and EFICACIA recognition for the most innovative strategy.