Aleix Bou  | CD / CW


Freelance Creative Director and Copywriter from Barcelona
  1. About Fame
  2. About Brand Purpose
  3. About Disruption
  4. About Cars
  5. About Brand Reputation
  6. About Having Fun
  7. About Budget
  8. About Humor
  9. About Pitching
  10. About an offer I couldn’t refuse
  11. About Me


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What to do when there is no money

Agency: Atletico / Grey London Role: Copywriter  

I believe true creativity is demonstrated when you don't have resources. Throughout my career, I've received many of these briefings: 'We need to do something cool, but we don't have any money' or 'We need to do something with the Esther Acebo ad without using Esther Acebo'. I take pride in having addressed these briefs. Here are some examples.





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