Not strictly business
At the beginning of 2024, I was offered the position of Head of Creative Direction at 3Cat, also known as TV3, the public television network that has been a leader throughout its 40-year history in Catalonia, now undergoing a transformation and conversion into a digital platform. This channel has always been on in my house, so I couldn't say no. It's my first experience working inside the client and not through an agency, and it has allowed me to create campaigns for some of my favorite shows, such as Euforia, the most important musical talent show in our territory.