Not strictly business
At the beginning of 2024, I was offered the position of Head of Creative Direction at 3Cat, also known as TV3 — Catalonia’s public broadcaster and a media brand that has been a leader throughout its 40-year history, now undergoing a transformation into a digital-first platform. As it had always been on at home while growing up, it was an opportunity I simply couldn’t turn down.
This is my first experience working client-side rather than at an agency, and it has given me the chance to create campaigns both for the corporate brand — like the one below, developed together with the advertising agency Microbio — and for some of our flagship shows, such as Eufòria, the leading music talent show in our market.