Aleix Bou | CD / CW
Freelance Creative Director and Copywriter from Barcelona
Freelance Creative Director and Copywriter from Barcelona
What I’ll tell my kids about my work
I began my career in advertising in 2001, although I didn't sign my first contract until late 2002. A lot has happened since then. I've seen the digital, real estate, and metaverse bubbles burst. I've had the privilege of working and learning from the best in the industry. I've created campaigns for both local and international clients, in English, Catalan, and Spanish. I've worked on millionaire car launches and supermarket promotions. I've stirred controversy by featuring the first same-sex couple kissing in a Spanish advertisement, turned one of my campaigns into a topic of debate in Congress, played a prank during the Game of Thrones premiere, blown up a range of products for one of my clients with dynamite, and even brought together Absolut and Heinz. Most notably, I'm likely the only person in the world who has convinced Leo Messi to cook an omelette. However, what has brought me the most joy over the years is seeing that some of my campaigns have transcended the confines of the screen to touch people's hearts. To me, that's the true measure of success in advertising. Except for Cannes Lions, of course.