Aleix Bou  | CD / CW


Freelance Creative Director and Copywriter from Barcelona

  1. About Fame
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Absolutly Heinz

Agency: Wunderman Thompson Role: Freelance Copywriter
One of the projects I collaborated on with Wunderman Thompson, alongside Gloria Hernández's team and under the supervision of ECD Paco Badia, involved developing visuals for one of the most unexpected brand collaboratoins in the world of retail. Heinz was launching a tomato sauce infused with Absolut Vodka, a recipe Gigi Hadid had featured on her TikTok account during the COVID lockdown. To promote it, we decided to revive the iconic Absolut campaign from the 1990s and 2000s and pay tribute to it with new Heinzy executions. The result in terms of sales was overwhelming, and the campaign received recognition at numerous advertising festivals, including Cannes Lions.







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